Strategies
Comments from Ben Wilkenson Director of Marketing, Southern Air |
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"Southern Air's recruiting campaign 'Don't just get a job…get a future' has been hugely successful. McBratney Marketing helped us take an idea that had never been attempted in our area and made it work on so many different levels. In fact, many of our customers have raved about the campaign.
"McBratney Marketing impressed us early with their ability to get to know the client's business and develop an understanding of what it takes to find new customers and keep old ones. (In this case, it meant employees as well who are our ultimate customers.) They listen, then get down to the strategy and creative that produces the best result. And they've been doing this for Southern Air since 1994. We've benefitted and we're grateful."